Share to Facebook Share to Twitter Share to Linkedin Binance CMO Rachel Conlan. Sports industry affiliations are hot for luxury brands and with Olympics fever in full swing, sporting heroes are luxury’s newest bedfellows. As a premium partner of The Olympic and Paralympic Games, LVMH has signed athlete ambassadors both at group level and within Maisons including Dior and Louis Vuitton.
The luxury Group has also launched immersive, gamified 3D platform The Maison of All Victories with Paris based studio Cosmic Shelter to showcase the multiple facets of its partnership via photos, videos and 3D models with ambassadors sharing inspirations and newsroom and social updates as the games unfold. It’s just such immersive experiences that make the visitor feel as though they’re participating in the action instead of merely sitting on the sidelines. Technology facilitates this closeness and can also give sports enthusiasts enhanced access and opportunities to flex their fandom .
According to Rachel Conlan Global Chief Marketing Officer at leading cryptocurrency exchange Binance, “blockchain is the next level way to create those deeper interactions and ultimately improve the fan experience beyond what is in the in stadium or at the grid. Anderson Silva Vs. Chael Sonnen Results: Decision And Reaction What Time Does House Of The Dragon Season 2 Premiere On HBO And Max NYT Strands 105 Hints Spangram And Answers For Sunday June 16th The Binance Forever Worldwide NFT Collection Ronal.
