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Share to Facebook Share to Twitter Share to Linkedin A guest at FUTURE FACE BeautyTech workshopping summit experiences Lucibel.le's LED red light OVE ..

. [+] mask. VivaTech week saw a raft of announcements for beauty retail innovation around artificial intelligence, social commerce, personalization and the industry’s intersection with wellness.



These played out both at the physical technology fair in Paris and beyond. At VivaTech, L’Oréal Group unveiled its latest innovations in hyper personalization leveraging generative AI—not least its L’Oréal Paris Beauty Genius , a Gen AI powered beauty assistant—alongside a new creator partnership with Meta . Emperia announced a partnership with Walmart Walmart to build a new social virtual retail experience curated by digital creators.

The space will invite customers to interact with both brands and creators in an immersive, social atmosphere. This follows Emperia virtual shopping experiences including L’Occitane, Hugo Boss and Lacoste. L’Oréal too has partnered with Walmart, alongside Snapchat, on virtual try-on for hair color.

Customers in the U.S. scanning a QR code on boxes of its Feria hair dye will be able to virtually try out different hair colors via an augmented reality toolkit allowing them to preview how they might look.

They can also access suggestions on how best to apply the product to achieve their goals. Following partnerships with Asics and adidas , Web3 based fitness and wellness app STEPN by FSL u.

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