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When as the first Black woman to win four medals at the Seoul Olympics in 1988, she did so with extra-long, bedazzled nails painted red, white, and blue — with two gold accent nails to nod to the hardware she hoped to take home. Throughout her storied career, she became almost as well known for her beauty looks as she was for her speed. So much so that in 2018, Beyoncé dressed up as the track star for Halloween.

Joyner was one of the first athletes to prove that in the same space, and three and a half decades later, the intersection of the two has never been stronger. In the past year alone, as the newest face of Neutrogena, Glowbar announced itself as the official facial partner of New York Liberty women's basketball (NYX was the team's first makeup partner back in 2023), Dove linked up with Nike to encourage girls to participate in sports, and E.l.



f. partnered with Billie Jean King to raise awareness around women's equality. When you think about it, these types of partnerships make sense.

After all, who better to test the validity of a sunscreen than an athlete who's sweating on a track in 80-degree heat, or to confirm whether a mascara is really waterproof than a diver who needs it to stay put while they're flipping into a pool from a 66-foot platform? Yet it wasn't until recently that brands began to see the potential in working with athletes to promote their products — something that McLaughlin previously posited was because of the perception that women had to choo.

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