Hollister has released the 2024 edition of its Pride Month collection alongside support for GLSEN. The brand has dropped the ‘Unapologetically You’ campaign, featuring inclusive t-shirts and shirts to . The 2024 Hollister Pride collection is now available to shop at and .
Hollister said: “An inclusive Pride collection that celebrates all of the things that make you, you.” The range features two gender inclusive tees, one is embellished with , while the other features across the front in rainbow colours. There’s also two short-sleeved shirts including a knitted blue design and a white shirt with embroidered rainbow flowers that are both Pride festival-ready.
Finishing up the for 2024 is a crochet-style tube top, also available in rainbow colours and sizes XXS to XXL. Beyond the clothes, has announced that it will share stories that lean into how its customers show up “unapologetically themselves” to everyone through their social channels and in-store. Plus, alongside the release of the collection, has also confirmed its ongoing partnership with GLSEN.
The education organisation works to end discrimination, bullying and harassment based on sexual orientation, gender identity and gender expression, and to prompt LGBTQ+ cultural inclusion and awareness in K-12 schools. has “pledged to donate $350,000 to the nonprofit this year (plus customer round-up dollars), bringing our cumulative contribution to $5.2 million”.
The collection is priced between $16.95 – $49..
