PARIS: Saudi designer Mohammed Ashi, founder of the Paris-based label Ashi Studio, has unveiled the inaugural cabin crew uniforms for the Kingdom’s new airline, Riyadh Air, which is on track to make its maiden flight in 2025. The glittering event took place after the couturier’s Haute Couture Week show in the French capital on Thursday. “What we’ve done is, we’ve taken the golden age of aviation and we are representing it in the current day; it’s a relevant collection,” Ashi said at the grand reveal of his collaboration with Riyadh Air on Thursday evening.
“It’s not cabin crew ‘uniforms,’ it’s cabin crew fashion,” Tony Douglas, the CEO of Riyadh Air, told the crowd at the runway show. The luxury line is comprised of timeless cashmere outerwear, elegant dresses and trousers made of fine wools, custom leather footwear, amethyst earrings, and pillbox hats, all of which were inspired by 1950s airline fashion, widely considered the “golden age” in aviation - but with an Ashi twist. For the uniforms, Ashi created an entirely new color tone — Electric Amethyst for womenswear and Dark Amethyst for menswear.
The unique amethyst shades pay homage to Saudi Arabia’s lavender fields and are rooted within Riyadh Air’s bold color scheme. The process of creating the color alone took six months, according to show notes. The fashion collection will be worn by Riyadh Air cabin crew, pilots, concierge agents and airport staff.
They will be changed seasonally t.
