In 2023 Sabato De Sarno joined Gucci as the new Creative Director, his first position leading a luxury fashion house following various stints on the design teams at Prada, Dolce & Gabbana and Valentino. De Sarno unveiled his debut collection for the Italian fashion house in September of the same year, titled Gucci ‘Ancora’. Signature house codes ran throughout the collection, including the iconic Jackie—one of the out there—this time though, in Gucci 'Rosso', a new house shade.
Gucci 'Rosso' is a deep and rich shade of oxblood, slightly darker than the middle colour in Gucci’s iconic striped motif. It’s not as bright or commercial as one might expect, but it’s no coincidence that this almost burgundy shade became one of the most popular accessory colours this winter. This detail is more significant than it appears, as luxury fashion houses strive to create signature colours that customers can associate with their brand.
De Sarno used the colour across monogram-embossed leather skirts, jacquard fabrics, and most recently unveiled a Gucci Beauty lipstick in 'Gucci Rosso' at his . And what really caught our attention were the accessories, specifically the iconic Jackie bag. The Jackie was first issued in 1961 and story has it that Jackie Kennedy carried the bag so many times and used it to shield herself from the paparazzi’s glaring camera lenses, that it was eventually renamed the Jackie bag.
Over the years it has seen many iterations and reinventions from flora.
