If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Decade after decade, there are few brands who can compete with the enduring style of Ray-Bans . The glasses have been rock fashion icons since the Fifties, shading the eyes of musical juggernauts from Lou Reed to John Lennon, Bob Dylan and Buddy Holly.
Now, more than 80 years after their debut with the release of the new Reverse collection , the glasses are still as cool as ever. Like so many classic style staples, Ray-Bans were originally made for the military — harkening back to the original 1937 Aviators designed to shield pilots’ eyes from glare, these four new unisex sunglass styles feature an impossible new lens, completely reversed. The new shape of the lens switches out the traditional convex to a sharp-looking concave design, without sacrificing any viewing precision.
The Ray-Ban Reverse Collection starts $203 and can be purchased starting today at Ray-Ban.com and in stores. They’ve not only got classic appeal, but their high-performance, anti-glare treatment reduces up to 70% of the reflections your eyes are most sensitive to — meaning you’ll get the sharpest visuals possible in one frame.
The sleek, inverted lens design follows the natural curve of your cheekbones, giving it a modern yet timeless look (so it’s safe to say you’ll have these around for a while). The Ray-Ban Reverse Aviator, Wayfarer, Caravan and .
