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KUALA LUMPUR, Malaysia , July 16, 2024 /PRNewswire/ -- Baju Melayu is a historical traditional wear that can be traced back to the early days of the Malacca Sultanate more than 600 years ago. Hari Baju Melayu 2024 (or Baju Melayu Day 2024) is set to bring a renewed enthusiasm to Baju Melayu among all Malaysians nationwide. Themed "Celebrating Malaysia's Traditional Men's Costume" , the inaugural Hari Baju Melayu 2024 is an initiative by Binwani's Fashion Group, which will be hosted on 8 August to coincide with the Merdeka month celebrations.

A young man wearing the full Baju Melayu attire by Binwani's. Photo by Binwani's Fashion Group The objective is to bring together all of Malaysia in a show of unity for what has become an iconic fashion statement that is steeped in tradition, culture and elegance. This focus will drive both the communication objectives of unity, culture, lifestyle, and fashion, but it will also create a much-needed economic stimulus to the supply chain which includes thousands of small and medium businesses throughout the country.



Vijay Binwani, the Managing Director of Binwani's Fashion Group, said, " Baju Melayu is a unique combination of heritage and elegance coupled with tradition and style. This should be enjoyed by all in Malaysia ." "During this time, we can raise the profile of Baju Melayu .

When we think of certain countries and regions, a piece of clothing becomes synonymous; it becomes part of the DNA of a country's branding. Imagine walking do.

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