Pragya Kapoor, who is know for producing movies including Kedarnath, Chandigarh Kare Aashiqui and others talked about the importance of practising sustainable filmmaking. Updated: June 29, 2024 9:10 PM IST By Edited by Renowned filmmaker and model Pragya Kapoor turned a year older today. On her birthday, the producer of revealed how she has been leading the advocacy for sustainability in the Indian film industry.
She said that while producing the movie, which also features the late actor Sushant Singh Rajput, she realised the importance of sustainable filmmaking. Pragya is known for producing movies including , , and . Emphasising sustainable filmmaking, Pragya said, “Making Kedarnath was a real wake-up call.
The film itself championed environmental responsibility, talking about keeping the mountains clean and promoting responsible tourism. But there we were, generating a ton of waste on set! It felt completely hypocritical. Here we were advocating for sustainability, but our own practices were anything but.
That’s when I realized the huge disconnect between the film’s message and what was happening behind the scenes. It sparked a fire in me to ensure our future productions wouldn’t be like that.” Challenges Pragya Kapoor Faced During Sustainable Filmmaking Talking about the challenges of practicing sustainability on large film sets, the producer said, “I think the real challenge arises with big-budget films where things get tricky.
With hundreds of crew members a.
