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In his address, the LG congratulated the NIFT Srinagar for providing opportunities to the students of educational institutions of Kashmir Valley to explore their hidden talents in performing arts, sports, fashion shows and literary programs. “Our youth power is building a prosperous future of J&K. Youth are our biggest strength and they are committed to take UT to greater heights,” the LG said.

He said the two-day festival is also an opportunity for youth to exchange innovative and creative ideas for promoting our rich cultural and artistic heritage. On the occasion, the LG commended the contribution of NIFT Srinagar in the area of design development and positioning of handlooms and handicrafts and providing new career avenues to the aspiring youth of J&K in Fashion, Design and Management. “Our handloom and handicraft sector has undergone a major revolution in the last 4-5 years.



Students of NIFT can play a decisive role in design development and positioning of handloom and handicraft products,” he said. He advised the students to get themselves acquainted with the precious handicraft tradition of Jammu Kashmir, so that they can assist the Handicrafts Department in brand positioning and to incubate new ideas in different product categories. The LG also talked about the policy reforms introduced by the UT Administration to transform the handicraft and handloom sector.

In June 2023, the administration notified 32 new crafts and at present the total number of registered .

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