Wednesday, May 22, 2024 An oceanfront luxury resort, Hammock Beach Golf Resort & Spa, is located just south of St. Augustine, greets Verdell Ekberg with open arms as the new director of sales & marketing. With over 30 years of exact focus on the fashionable lifestyle segment together with powerful independent resort experience, Ekberg is placed to shape upon the excellent management, which is existing already, along with preventive services, guest relations and growth in revenue at Hammock Beach Golf Resort & Spa.
Carlton Grant, Managing Director, said that Verdell is a highly skilled sales and marketing spearhead who has set success through proficient brand consciousness in the market of travel. They are honored to have him in their team and anticipate to seeing him taking the Hammock Beach brand to the next level. At Interstate Hotels & Resorts, he began his career.
All through Ekberg’s time in the industry, he has headed the sales and marketing teams at independent and branded hotels across the country. Ekberg adopts hands-on tactics to attain the outcomes by blending his knowhow in revenue management, operations, sales and marketing and employee development. Ekberg in his recent role was the Director of Sales & Marketing at South Seas resort.
There he supervised sales, catering and optimization of revenue in general for the 330-acre, 424-room resort in Southwest Florida..
