From the moment entered that pine-panelled courthouse in Utah in March 2023 – where she was counter-suing an optometrist for a 2016 ski slope collision – style titles began to make several outsized statements about the unremarkable, expensive clothes she was photographed in. All those loden coats and cashmere roll-necks – sometimes from , but often from her own clothing line at Goop – were not chosen because they were courtroom-appropriate, but rather as an assertion of the soft powers associated with the so-called stealth wealth and quiet luxury movements. But here’s the thing: pop culture would struggle to find someone who has been less quiet about their wealth.
This is someone who once said, “I can’t pretend to be somebody who makes $25,000 a year”, and this is also the same woman who has talked at length about the healing properties of bone broth and vagina-scented candles. Discretion has never been part of Paltrow’s brand nor her $300 million-valued wellness firm. Take, for example, the -encrusted dress she wore to the opening of the brand’s retrospective – – at Milan Fashion Week.
(There is nothing understated about wearing thousands of glittering crystals.) The actor joined , , and at the exhibition’s grand unveiling at the Pinacoteca di Brera art museum, which will house more than 50-crystal embellished couture pieces from , , , and until 14 July. There is also a selection of custom red-carpet looks first belonging to , and mounted in various.
