, a long-time haute couture marketing boss at Gucci, an Italian luxury clothes maker, has joined Fanatics Betting & Gaming in an unlikely change of jobs first sniffed out and reported by the . Kalvaria Threads the Needle and Switches to Sports Betting The unexpected leap into this new domain will see Kalvaria abandon and swap it out for a job at one of the newest entrants in the sports betting scene. Fanatics Betting and Gaming has been growing its footprint in the United States incrementally, and not least running into some trouble with its recruitment as an ex- who joined the company is being sued by its former boss over what is allegedly revealing company secrets.
The legal tug-of-war has steered clear of involving Fanatics Betting and Gaming per se. Regardless of this poaching of executive talent, Fanatics still has the Sisyphean task of gaining a foothold and market share in the American iGaming and sports gambling landscape, a thriving but unflattering place for newcomers. On the flipside, Fanatics commands an enviable war chest, and sports a valuation close to $31 billion, making it a juggernaut to reckon with in the industry.
Although Fanatics is going to hit growing pains, the company won’t be entirely free to channel its apparel sports businesses into building synergies with the brand, not least because such efforts have been harrumphed by regulators, most recently in Massachusetts. So, where does Kalvaria come into all of this and is she cut for the position? Fan.
