Only a month after his inaugural Cruise show in London, brings back to its home ground to ignite the final day of . Since his appointment, de Sarno has defied expectations with upgraded classics contrasting his predecessor’s viral-worthy signatures that often doubled as gimmicks. The designer has ushered Gucci back to its roots and expands on brand icons under the sun for SS25.
The anticipation for the incoming heat is palpable as Gucci escapes the city entirely, diving into the deep blue sea away from skyscraper chaos. Gucci has a clean slate at Triennale di Milano, washing over the historic museum with an uplifting breeze while lining the walls with dated books and drawings. A-list stars, including brand ambassador , tennis sensations and , and Thai superstar , sat on the FROW, their excitement and intrigue evident, to experience de Sarno’s soothing offering.
“I feel free when there is no distance between my words and my thoughts, between my actions and my heart. I hope that people feel free and welcomed in my clothes,” de Sarno says about the collection. SS25 expresses a sense of unrivaled liberation, grounded in relaxed silhouettes and lighthearted tones to carry you down alfresco shorelines.
Gucci goes from city to beach in several transitional looks, allowing you to browse bustling streets and simultaneously kick back on sand-covered avenues. Muted green is de Sarno’s color of choice this season, drenching the first look led by a pristine leather overcoat. Nex.
