Subscribe to our FREE Newsletter , or Telegram and WhatsApp channels for the latest stories and updates. G-SHOCK and homegrown fashion brand AGAINST LAB launched a special collaborative watch model “The Universal Language” on Friday (24 May). The limited-edition DW-5600AL24 model sports nostalgic accents born from the love of cassette tapes and music as a way of life.
Drawing inspiration from AGAINST’s deep influence from the hip hop genre and Casio G-SHOCK DW-5600’s model boasting a strong retro aesthetic, the watch features an overall white design complemented with elements of a cassette tape. The watch features colourful circular elements representative of neon colour coding labels, the AGAINST LAB logo printed in typewriter font similar to that of label name stickers for cassette tapes, and subtle screw designs that are commonly found on cassettes. In addition, the loop of the watchband has a ‘side’ indication (A-SIDE) designs printed on it.
Meanwhile, the backlight features an image of sound wave graphs, relating to the influence of music in this watch collaboration. The case back is engraved with AGAINST LAB’s ‘A’ logo for bold simplicity. A post shared by TRP (@trpmsia) During the pop-up launch, guests get to revisit the era of cassettes from the 1970s to the early 1990s.
The organisers specially ordered and had Walkmans built (since it’s no longer in production) so guests could listen to classics by Tan Sri P. Ramlee, Michael Jackson, Jay-Z, and To.
