Hello, Reader. Thomas Yeung here. As a card-carrying Costco member, I’m given remarkable insight into the trends rooting themselves into our everyday lives.
It’s one thing for a customer to experiment with a small pack of gluten-free rice from their local Whole Foods or Target. It’s quite another to invest in 18 pounds of the stuff, the quantity available at Costco. The same goes for the keto diet craze, cushioned Hoka sneakers, and ladies’ pickleball swimsuits.
(Yes, they do exist ). When you see a new item show up on Costco shelves..
. you know it’s made the leap from fleeting fad to everyday necessity. Of course, smart investors do top-down and fundamental research as well, beyond what they see within the walls of their local retailer.
Nothing beats old-fashioned analysis of global supply and demand. But Costco is still a wonderful “resource” that reminds us that all these financial figures we study are still driven by customers like you and me. That’s why you should know about a surprising item that’s now flying off Costco shelves.
.. Gold bars.
The wholesale club began selling one-ounce bars in the summer of 2023, and these trinkets have suddenly become harder to find than a Costco parking space on a Sunday afternoon. My hometown stores are stocked out for 50 miles in any direction. Join the club.
.. Source That’s because gold prices have rocketed in the past year, rising from $2,060 in January to $2,310 today.
This 12.5% return is well ahead of the Dow .
