Share to Facebook Share to Twitter Share to Linkedin Limited Edition Payal Singhal X Endstate NFC-Embedded Sneakers NFTs combined with NFCs The luxury fashion industry has started using NFC Tags (shorthand for Near Field Communication) in combination with NFTs to link physical objects with digital assets — thus the term "Phygital." NFTs have been around for about ten years, and they were regarded as the standard bearer for digital asset identification. However, they were not linked to real-world assets and were something of a niche interest, subject to a wide degree of skepticism over their true value.
Payal Singhal X Endstate NFC-Embedded Sneakers Payal Singhal, a leading global South Asian fashion house much sought after for its modern Indian occasion wear, announces a first-of-a-kind collaboration with American tech-enabled sneaker brand and tech platform Endstate. Endstate, a VC-backed startup, transforms passive products into a seamless connection to exclusive experiences, providing unprecedented access to the worlds of athletes, teams, artists, and fashion through Endstate’s NFC (near-field communication) chip. The Payal Singhal x Endstate collection launched today and is priced at US$ 250.
It is available exclusively at Endstate’s website and Payal Singhal’s boutique in New York as limited edition stock. "The Payal Singhal x Endstate collaboration is intended for the international market and launches in the US, an important market that I’ve been working for t.
