“The clothsurgeon x Snapchat bomber embodies passion for sports, community and craftsmanship (Image: Cover Images) Interest in sport is on the up! Ahead of an awesome summer of sport, Gen Z is getting excited, and it’s not all down to the Three Lions. It’s also thanks to fashion and the rise of trends including Blokette. Sports supporters can seem intimidating, especially to Gen Z.
Half of them (47%) feel that they can’t join in unless they’re die-hard fans, according to new Snapchat research. However, there has been a rise in young sports fans in the past year, with over two-thirds (65%) of 18-24-year-olds admitting they’ve become more interested. Blokette and bloke-core fashion, which take inspiration from stereotypical Brit sports culture, with football shirts, baggy jeans, and trainers, have managed to crack a window into the world of sports, with one in three Gen Zers claiming that fashion is behind their new love of sport.
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