In the world of online retail, creating high-quality product descriptions for millions of products is a crucial, but time-consuming task. Using machine learning (ML) and natural language processing (NLP) to automate product description generation has the potential to save manual effort and transform the way ecommerce platforms operate. One of the main advantages of high-quality product descriptions is the improvement in searchability.
Customers can more easily locate products that have correct descriptions, because it allows the search engine to identify products that match not just the general category but also the specific attributes mentioned in the product description. For example, a product that has a description that includes words such as “long sleeve” and “cotton neck” will be returned if a consumer is looking for a “long sleeve cotton shirt.” Furthermore, having factoid product descriptions can increase customer satisfaction by enabling a more personalized buying experience and improving the algorithms for recommending more relevant products to users, which raise the probability that users will make a purchase.
With the advancement of Generative AI , we can use vision-language models (VLMs) to predict product attributes directly from images. Pre-trained image captioning or visual question answering (VQA) models perform well on describing every-day images but can’t to capture the domain-specific nuances of ecommerce products needed to achieve satisfactor.
