In an exclusive interview with Express Computer, Nitin Mishra, Chief Technology Officer, ONDC, shares the current state and future prospects of the Open Network for Digital Commerce (ONDC). ONDC has rapidly evolved into a fully operational network with over 500 active participants and extensive plans for expansion. Mishra highlights ONDC’s role in incentivising participants, the demographics of its user base, and the pivotal role of GenAI in enhancing user experiences and operational efficiency.
He also discusses ONDC’s approach to data privacy and its ambitious vision to unify India’s e-commerce landscape. ONDC has been in development for some time now. Can you elaborate on the current stage of development and the functionalities that are already operational for buyers and sellers? ONDC is no longer a proof of concept; it’s a fully functioning ecosystem.
It’s an ecosystem of networks. We started with just two participants, and now we have over 500 participants actively involved, with thousands more waiting in the queue to go into production. We are no longer an experimental concept; we are a real, working ecosystem.
It is developing and growing very rapidly. That’s the current state of ONDC. Do you incentivise the buyers and sellers to join the network? I think we do, in some sense.
Most of these buyers and sellers are coming with the motivation of establishing the network. Initially, to remove certain frictions for sellers coming on board with seller apps, we in.
