There’s a new trend in bloom. The “garden girl” aesthetic is growing roots online as Gen Z fashionistas adopt the summer style trend perfect for tending to — or taking pictures in — a blossoming garden. A cousin to the once-popular “ tomato girl ,” “ grocery girl ” and “ cottagecore ” aesthetics of years past, the “garden girl” look, sometimes called #gardencore, incorporates light, airy fabrics — printed with gingham or florals — as well as accessories like woven straw bats or bags, gloves and silk scarves.
“To live your best Garden Girl life, linen is your go-to,” Dayna Isom Johnson, a trend expert at Etsy, told InStyle . “It’s super breathable, adds an effortless touch of elegance, and feels light as a feather. Whether you’re shopping for clothes, aprons, bedding, or table linens, linen’s versatility has got you covered.
” The trend, according to InStyle, evokes a growing desire for a “soft life,” an idolized lifestyle exemplified by the likes of influencers such as model Nara Smith , who regularly whimsical dresses and creates most foods and other products from scratch in her aesthetically pleasing kitchen. Pamela Anderson also often frolics in white linen frocks , and Kylie Jenner’s latest clothing drop of white poplin pieces from her label KHY have a dainty, feminine flair fit for a #gardengirl. Who What Wear reports that searchers for “garden aesthetic” on Pinterest soared 34% month-to-month, with “gardentok” que.
