Ganni (pronounced GHA-NEE), a Danish fashion brand established in 2000, is considered an 'affordable luxury. ' The label has gained cult status over the years with celebrities such as model Bella Hadid and pop princess Taylor Swift making it one of fashion's most sought-after brands. While the brand may offer slightly lower price points than high-end fashion houses like Dior and Chanel, its clothing and accessories, priced into the £100s, are still very much seen as investment buys.
That's why we're always on the lookout for discounts and sales, allowing us to shop this celeb-adored brand for less. If you're a fan of the Scandi brand but can't afford the price points, luckily the Ganni summer sale has just arrived and dozens of trending items have been slashed by 50%- including this popular floral midi dress, reduced from £255 to £127.50 here.
We reckon it's the perfect midi to get you through the occasionwear season. The pleated georgette smock midi dress has proven to be a popular style for the brand, so much so that they've designed it in 9 different colourways to give their customers plenty of choice- so if pink isn't your thing, we're sure you'll find a style to suit your preference. We also recommend the floral azure blue which has been reduced to £137.
50 here - with the reduced price tag attracting customers, sizes are selling out fast. Are you a fan of the leopard print trend this season? You'll be thrilled to know that you can also shop for the dress in the sough.
