Bad publicity is better than no publicity at all! If you are in the public eye then you know the importance of publicity, especially ‘troll marketing’ which is suddenly doing the rounds in Tollywood and Bollywood boulevard! Thanks to the power of social media and the digital economy, “troll marketing” is the new strategy adopted by some top Public Relations (PR) mavericks. The witty ‘Bachchan Bahu” troller potshot at Aishwarya Rai Bachchan’s 2024 Cannes look became a gargantuan hit in a matter of minutes. Aishwarya ended up being heavily trolled in the virtual space.
But did that affect her? The answer could be a big ‘NO.’ On the contrary, it could well be a clever business strategy. Whether it’s about brands taking ‘friendly’ potshots at one another or even at celebrities, troll marketing is the name of the game.
Troll marketing is a clever way for top brands, and now celebrities to trade witty barbs at one another and create buzz in the public domain. Just imagine the zillions of “Hearts,” “Likes,” “Dislikes,” "Thumbs-Up,” and Thumbs-Down” generated in a matter of seconds. Voila! Now think of the ubiquitous digital banner ads and fliers that keep sweeping across your mobile, tablet, and laptop screens when you are busy catching up on the troll banter.
Hope the penny drops. Clever advertising and publicity tactics always translate into BIG moolah! For years, several top brands like McDonald's, Burger King, Pepsi, Coca-Cola, Zomato, and.
