Sustainable women's outdoor clothing specialist Findra is set to expand its product range following a £600,000 funding injection. The Borders-based company, set up 10 years ago by fashion designer Alex Feechan, has received a further £300,000 from existing investors and an additional £300,000 via a fundraising campaign on Crowdcube. The money will be used to expand the brand's online presence and in-house expertise as it seeks to increase its turnover five-fold within the next three years.
Ms Feechan said Findra's sustainable approach to the design and development of its products appeals to a wide audience of active females. Sales come predominantly from online buyers in the UK, but with the ability to ship globally the company is aiming to reach new audiences. "We're seeing more people, of all ages, wearing outdoor clothing for everyday wear," Ms Feechan said.
"They look for versatility, functionality and style, elements already incorporated into every item of the Findra product offering. READ MORE: Fashion designer Alex Feechan on her love for Loch Eddy “Building the Findra brand and community is not an overnight task. You can look at brands such as Patagonia which has been around for 50 years and has stuck to its core values of creating clothing responsibly.
“This new investment will allow Findra to concentrate on our triple bottom line of people, place and planet, growing our community of customers in a considered approach." Ms Feechan set up her business after a 2.
