MACTAN, Cebu—The tranquil coastal haven that is Dusit Thani Hotel pulsated with vibrant energy as JBL, the “most trusted, most loved” audio brand, introduced its latest innovative products. Now well-known for its multimedia Bluetooth speakers and car audio systems, JBL was founded by James Bollough Lansing (born James Martini, 1902-1949). He is regarded as a pioneering American audio engineer and loudspeaker designer who also established the audio company Altec Lansing.
Leading the high-energy launch on July 2 were Larry Secreto, director of Consumer Audio, Philippines; Grace Koh, vice president and general manager, Consumer Audio, Harman Asia Pacific; and Megan Lee, director of product planning and strategy, Consumer Audio, Harman Asia Pacific. In three segments inside the hotel ballroom, the brand showcased its bestselling Partybox, the Smart Charging Case, which is an innovative expansion to its Live 3 Earbuds series, and the Soundgear Frames. The last one excited me the most.
The frames, already eye-catching, are where “style meets sound.” The revolutionary audio glasses promise “not only to change the way you hear the world but also how you are seen in it.” Megan Lee, the energetic Singaporean director of planning and strategy, explained the Soundgear’s features further: “When we first launched this product, a lot of people asked why.
Why JBL SoundGear Frames? But, because we figured out there’s a bunch of consumers out there who want a pair of fun an.
