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At first glance, shares on the London exchange might not look that cheap. The has hit a series of new all-time highs this year. However, I still think a lot of FTSE shares are cheap.

In fact, we might look back on the current market as a great buying opportunity, years from now. Hunting for value As a small private investor, I could easily “ ” if I wanted, by buying shares in a such as . That would expose me to the good, the bad, and the ugly of the large company index’s performance.



By contrast, I could – and do – choose FTSE shares that I think offer me great value, rather than buying the index. Here’s how I try to spot great shares to buy Looking at it that way, I think there are some real bargains on offer right now. Investment, though, is about pricing the unknown.

What looks like a real bargain today can turn out to be a value trap down the line. So, I stick to areas I feel comfortable that I understand. Specifically, I look for businesses operating in those fields that have a competitive advantage I think can last.

Then, I start to dig into how attractive the shares are financially. For example, how much debt is on the ? How attractive is the ? An example of one share I’d buy Let me illustrate with a real-world example. The FTSE 100 firm ( ) is now 25% cheaper per share than it was five years ago.

But during that time, the brewer has grown its dividend annually. In fact, it has increased the shareholder payout each year for over three decades, making it w.

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