Ucycle’s Tati Fortuna says every little bit helps when it comes to being sustainable CLOTHES from Michael Cinco and artworks up for auction from National Artist Benedicto “BenCab” Cabrera may have been highlights of the PMA (Philippine Marketing Association) Ramp Fashion Show and Charity Auction Ball, but it was hard to beat the gala’s opening act. Marketing executives — members of the PMA — modeled sustainable outfits under casual, formal, and Filipiniana categories during the gala on April 30. Over 30 looks were presented — some were jazzed up with trims and accessories made with upcycled materials (there was antique lace on one of the gowns, along with clutches made of aluminum can tabs).
All of these clothes appeared on the runway thanks to PMA’s collaboration with sustainability advocate and entrepreneur Tati Fortuna, President of Ucycle. Ms. Fortuna, whom one might spot in society circles sporting her chicly sharp bob, founded the company during the pandemic.
The company specializes in upcycling materials and turning them into uniforms and corporate workwear. In an interview with BusinessWorld , Ms. Fortuna discussed the clothes she placed on her fellow executives.
“We did not shop for anything new. It’s all shopped from their closet,” she said. “I upcycled, I recycled, I repurposed — what(ever) can be used.
” While BusinessWorld noticed the trims and the clutches, she pointed out brooches and earrings handmade from scrap and other recycled ma.
