Share to Facebook Share to Twitter Share to Linkedin Vinayak Shrivastav is CEO and cofounder of VideoVerse getty Because e-commerce was the first sector to create personalization at scale, online customers may mistakenly believe that it is limited to shopping. You buy a product online and the e-commerce giant’s algorithms will recommend items usually bought with that one or by the same customers. However, this practice extends beyond shopping, including practices across streaming media such as sports.
Imagine two fans watching the same football game. A typical highlight would simply follow the ball during a play and then focus on different post-play footage, such as shots of the coaches on the sideline, the offensive team huddling and the mascot dancing—scenes that may be relevant to some fans but not to others. In the current paradigm, footage is hit or miss.
The Relevance Of Personalization In Sports Media Personalization could help make all content relevant. The fan rooting for the Denver Broncos would see gameplay and highlights from a unique lens. The camera angles would highlight their favorite players, the post-play reaction would zero in on Bronco fans and the content may occasionally be different.
They could see the interview with the Bronco coach before halftime rather than with the opposing coach, for instance. Instead of a single fan experience for all, there would be a different fan experience for everyone who tunes in. There may be hundreds of different fan .
