The Four Lads in Jeans, who were at the centre of a viral meme after a photo of them took the internet by storm in 2020, have recreated their famous pose for an advert ahead of Euro 2024. Betting company Paddy Power have the four lads posing in the same outfits that they wore when their photo went viral, in a jokey advert that sees former EastEnders star Dyer Dyer, 46, strip down to his swimming trunks and pull pints in the clip which also features former England international Peter Crouch, 43, as the build-up continues to the tournament later this month in Germany. England are among the favourites to win the Euros, and lift their first trophy since the World Cup win in 1966, and the advert pokes fun at the Three Lions being the team to beat despite a number of reasons why the country might be behind others across the continent.
Four Lads in the 2020 photo that became a viral meme ( Image: fourladsinjeans/Instagram) Paddy Power is renowned for their comic promotions and this time they have mixed the infamous behaviour of the English abroad, with their derided fashion sense and the disastrous Brexit process, as people from around Europe are questioned about why they love England. Four Lads recreate the pose that made them a viral sensation ( Image: fourladsinjeans/Instagram) At one point in the advert, an Italian women points towards the "effortless style" of the English as the camera pans to the four lads recreating their viral pose, before she says "Mamma Mia" as Jamie Phill.
