Shopsy is selling apparel for toddlers and kids, aged between 0 and 12 years, along with toys, fashion and stationery items on its platform Popular kids’ categories on Shopsy are learning toys, kids dresses, kids ethnic wear, soft toys and school essentials Its foray into the kids segment comes at a time when a number of startups are launching products and services to tap the children’s market, which is set for rapid growth Days after Shopsy appointed Prathyusha Agarwal as its new chief executive officer, the Flipkart’s social commerce vertical has rolled out summer collection for kids, marking its foray into the kids’ segment. With this venture, Shopsy will be selling apparel for toddlers and kids, aged between 0 and 12 years, along with toys, fashion and stationery items on its platform. Among the popular kids’ categories on Shopsy include learning toys, kids dresses, kids ethnic wear, soft toys and school essentials.
Besides, top products in the collection include kids’ combo sets of T-shirts and bottoms, learning toys and stationery items. The company plans to expand the selection for kids in the coming months. It claims that its kids’ collection is already witnessing strong demand from tier II cities such as Cuttack, Varanasi, Guwahati and Muzaffarpur.
“The Indian market is seeing an increasing demand for kids’ products across multiple categories, positioning it as a promising hub for this segment,” said Kapil Thirani, head of Shopsy. It is pertinent .
