Seventeen years is a long time in any era — for most of this time was spent creating ecommerce in India. But now in 2024, ecommerce is more than just about marketplaces. Flipkart and Amazon India created what was believed to be ecommerce for so long, but now things are changing and quick commerce is the belle of the ball.
At the same time, ecommerce is also broadening and turning into digital commerce, that pretty much means selling anything and everything online — from electronics to fashion to insurance and even personal loans. The past year for Flipkart has been about seeing this market in transition. It tried some things to stay relevant, it reportedly looked to acquire startups that could fill the gap, but now Flipkart is going at it alone, launching its fintech product Super.
Money in beta and is gunning for the quick commerce vertical next. So this Sunday, we wanted to see how Flipkart is getting ready for the brave new digital commerce world. But first, here’s a look at the top stories from our newsroom this week: When Flipkart started out in 2007, India’s internet economy was a newborn.
It’s only come of age in the past eight to nine years after the 4G revolution made internet access ubiquitous for Indians. So it’s worth noting that for the first half of its existence, Flipkart was pretty much reliant on the consumers from metro cities. And the truth is that Flipkart has always been chasing the ‘eight ball’ ever since this inflection point.
That’s be.
