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Flipkart claims IRIS will enable homegrown D2C and new-age brands to better understand consumer behaviour on the marketplace The ecommerce giant also claims data from IRIS would enable brands to more efficiently expand their offline presence as well Former business head for fashion and softlines Sandeep Karwa will lead the Flipkart Ads business along with IRIS Flipkart claims IRIS will enable homegrown D2C and new-age brands to better understand consumer behaviour on the marketplace The ecommerce giant also claims data from IRIS would enable brands to more efficiently expand their offline presence as well Former business head for fashion and softlines Sandeep Karwa will lead the Flipkart Ads business along with IRIS.

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