For an island, the UK is rarely discussed in the pantheon of great sea and surf cultures. There’s no doubt the weather is partly (read: mostly) to blame, but at the southwestern tip of England you’ll find some of the best surfing waters this side of the Atlantic. You’ll also find a brand whose embrace of the Great British climate is the very reason it exists.
Founded by surfer Tom Kay “in a flat above a surf shop” in 2003, is now into its third decade creating functional and sustainable outdoor wares, with collaborations under its belt including , and . Just this month the brand opened a new store in London’s Seven Dials quarter, a stone’s throw from the city’s fashionable Soho neighborhood where finding fashionistas mixing ready-to-wear luxury with outdoor brands is par for the course, and a world apart from its base in Cornwall, England’s final frontier, a magical place where the land meets the Atlantic Ocean and where legend says giants once roamed. Derived from the Latin meaning “end of the earth” – Finisterre’s name is geographically appropriate, but its philosophy has always been about preventing just that.
, sees Finisterre make special adaptations to wetsuits based on an individual’s unique requirements, allowing people with injuries, disabilities, or restricted movement to access the sea. Another is the “designed by women, for women” , a full-coverage swimsuit designed to allow “equal access to the ocean for everyone”. Underpinning.
