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New Delhi: Indian filmmakers are increasingly turning to new and relatively untapped revenue streams to bolster recovery prospects for big-budget tentpole movies beyond their theatrical run, especially at a time box office has turned uncertain and satellite and digital rights are drying up. While titles such as Ranveer Singh-starrer 83, a film on the Kapil Dev-led Indian team winning the cricket world cup in 1983, and Fighter have brought out merchandise collections, others like Baahubali and Singham have seen animation spin-offs stream on television and video-on-demand platforms. In a first, a spin-off of Prabhas-starrer titled and Bhairava started streaming on Amazon Prime Video in the run-up to the film’s theatrical release.

While these are undoubtedly seen as ways to create IPs (intellectual properties) that can sustain beyond the individual film, industry experts point out that this is an unchartered territory for India and would need significant work to become sustainable. Also Read: “By venturing into merchandise or rather collectibles and spin-offs, filmmakers create avenues for enduring income and, more importantly, enhanced engagement. This strategy taps into the audience’s deep emotional connections with characters and narratives, transforming moments on screen into lasting treasures in fans’ lives," Sameer Chopra, vice-president, marketing, Reliance Entertainment Studios, said.



For sports drama 83, Reliance Entertainment had partnered with tennis player Ma.

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