JEDDAH: The Women in Business Committee of the American Chamber of Commerce in Saudi Arabia recently organized an event in Jeddah dedicated to honoring the remarkable achievements of female entrepreneurs in the Kingdom. Maha Al-Juffali, founder, director, and supervising board member of the Help Center, highlighted her journey as an entrepreneur and the establishment of her NGO supporting individuals with intellectual disabilities in Saudi Arabia during a time when their needs were largely overlooked. She said: “It demanded resourcefulness, innovation, and hands-on engagement at every turn.
We overcame challenges, and with the support of my family and friends, we achieved significant progress in reshaping societal perceptions and providing essential support to individuals with disabilities.” Al-Juffali highlighted the essential ingredients that empower women entrepreneurs to thrive, stating: “It’s about fostering a supportive ecosystem that nurtures their ambitions, providing access to mentorship, networks, and tailored financial instruments. Additionally, it involves changing the narrative and challenging outdated stereotypes by celebrating female role models and showcasing their achievements to inspire others.
” She also emphasized the significance of leveraging the digital revolution, stating: “It is crucial to embrace the opportunities presented by the digital revolution, which have opened unprecedented avenues for women entrepreneurs. Technology has become a g.
