Parenting is never an easy job. Each parent uniquely impacts the child's life. However, mothers get a little extra attention when it comes to tagging and marketing.
New types of moms have recently come out, from Almond Mom to Silky Mom. Why is there no tag? Ashish Aggarwal, Managing Director, Acube Ventures, is the father of two teenage sons. He mentions, “Historically, taking care of the child has been the mother’s domain.
However, today, a father’s role in a child's development is becoming important. As fathers look forward to spending more quality time with their children, we might see more terms defining them in the future.” He disagrees with the idea that the fathers lack recognition since they are many times called "My Superhero, My Papa”.
Actor Gireesh Sachdev, is the father of a 22-year-old daughter and 17-year-old son. He reveals, “I believe a child is initially more connected to the mother, having spent months in her womb. The father, often seen as a strong figure, is sometimes overlooked in terms of emotional connection and recognition.
” Fashion Designer Shilpi Gupta is a mother of three kids. She does feel fathers get destined with conventional gender norms where they become providers or discipliners. “Mothers are tagged as the nurturing souls and caregivers for their children.
These traditional views hinder the identification of the role of fathers more than they are addressed.” Gupta feels that marketing strategies for parenting target mothers .
