HYDERABAD: Design and fashion go hand in hand, with perfection being paramount in both fields.We take inspiration from many fashion enthusiasts and designers who have made their mark in the industry, and one such designer is Namrata Joshipura, known for her label Namrata Joshipura. As she made her appearance as a chief guest at FLO Style Tatva, an event held by FICCI FLO members, CE had the chance to speak with her about her creative journey in the fashion industry.
I went to NIFT at a time when it was the only one in India, studying there from 1991 to 1994. I feel very fortunate and blessed to have had such a strong start to my design career. After graduating, I worked for two years before launching my label in 1996.
My career has experienced its ups and downs, but the biggest challenge in our industry is staying relevant over time. You have to continually reinvent while keeping your aesthetic and DNA intact. After starting my label, I briefly lived in New York, managing my label from there and establishing stores across the US.
I eventually moved back to India, and now, having been part of the industry for many years, I continue to adapt to the ever-shifting landscape, especially post-COVID. We work with the finest stores globally and have our own standalone store in India, collaborating with multi-brand outlets across the country. The fundamentals remain the same: having the right product, maintaining good quality standards, and being professional with timelines.
Today, wi.
