The vibrant yellow cardigan donned by ADOR CEO Min Hee-jin at her second press conference has ignited a fashion frenzy. (Image courtesy of Yonhap) SEOUL, Jun. 3 (Korea Bizwire) – The vibrant yellow cardigan donned by ADOR CEO Min Hee-jin at her second press conference has ignited a fashion frenzy, leading to it selling out on some retail sites moments after her appearance and attracting resellers seeking to profit from the demand.
Min held an emergency press conference at 2:30 p.m. on May 31 at the Korea Press Center in Seoul to address issues surrounding ADOR’s extraordinary shareholders’ meeting.
Her cheerful entrance, beaming while clad in the cheerful cardigan and jeans, marked a stark contrast from her previous somber appearance in dark, casual attire. Shortly after the press conference began, details about Min’s outfit, dubbed the “Min Hee-jin press look,” flooded online communities and social media platforms. The standout piece was the distinctive yellow cardigan from the Japanese brand Perverse, part of the company’s Fall/Winter 2022 collection with an original retail price of around 550,000 won.
Currently listed for around 300,000 won on some sites, it has predominantly sold out following Min’s appearance. One reseller on a secondhand trading platform listed the cardigan for a staggering 1.2 million won, explicitly stating it was the “same product worn by CEO Min Hee-jin at her press conference” – more than double the original price tag.
Min’s.
