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Balenciaga ‘s latest release pays homage to BFRND , a groundbreaking artist whose music has been the backdrop for Balenciaga’s shows since 2017. This collaboration is part of the Balenciaga Music series, offering fans more than just merchandise — it’s a whole experience. See Also: Balenciaga Dropped Kanye West .
.. Now His Ex-Wife Kim Kardashian May Also Sever Ties With The Fashion Giant The highlight is an 8-bit game that celebrates BFRND’s journey with Balenciaga.
Players navigate through virtual environments inspired by Balenciaga’s iconic shows, collecting special items while dodging obstacles. It’s a fun way to explore BFRND’s work with the brand, with levels corresponding to recent seasons. The first three v ideo game levels are available to everyone through a dedicated mini-site, WeChat, or a touchscreen at select Balenciaga stores.
Meanwhile, unlocking the fourth level requires special merchandise with NFC chips, which fans can find on the Balenciaga x BFRND tees and zip-hoodies. In dialogue with HighSnobiety, BFRND said: “The NFC chip is very interesting. It gives a new dimension to a piece of merch.
” He added: “In this case, I chose the idea of an all-access pass you usually get in concerts as a key to unlock a secret level of the game.” In addition to the game, there’s a curated playlist spanning four hours, offering a glimpse into BFRND’s diverse influences. From ’90s grunge to contemporary goth and nu metal, the .
