featured-image

After months of speculation, VF Corporation is officially selling Supreme . The streetwear imprint is set to be acquired by global optical industry leader, EssilorLuxottica. EssilorLuxottica released a statement, confirming that the company has entered into a definitive agreement to acquire Supreme for $1.

5 billion USD in cash. The streetwear brand was previously bought by VF Corp in November 2020 for $2.1 billion USD.



EssilorLuxottica owns some of the most iconic eyewear brands, including Ray-Ban and Oakley . It is also home to some of the most well-known eywear retailers like LensCrafters and Sunglass Hut. Despite its position in the optical market, this will not change Supreme’s operations as a global lifestyle apparel brand.

Supreme founder James Jebbia will still remained involved with the brand’s growth and development. In a statement, he said, “In EssilorLuxottica, we have a unique partner that understands that we are at our best when we stay true to the brand and continue to operate and grow as we have for the past 30 years. This move lets us focus on the brand, our products, and our customers, while setting us up for long-term success.

” Francesco Milleri, Chairman and Chief Executive Officer and Paul du Saillant, Deputy Chief Executive Officer at EssilorLuxottica also said in a statement, ““We see an incredible opportunity in bringing an iconic brand like Supreme into our Company. It perfectly aligns with our innovation and development journey, offering u.

Back to Fashion Page