While shopping for women’s western wear on Myntra, ‘women’s tops’ or ‘trendy tops for women’ are among the most common search queries, yielding thousands of results in one go. Thanks to a vast array of brands that Myntra collaborates with, the e-commerce giant boasts a humongous product portfolio. From passionate and made-in-India D2C brands to global and aspirational ones, Myntra features the best of trend-first fashion under one roof.
Uptownie, one of the women’s western wear brands from the Myntra Rising Stars stable, has cracked the code to become one of the most well-loved brands on the platform. Founded by Priyanka Agarwal and Shivani Agarwal in 2015, Uptownie has risen to prominence in the Indian fashion industry, filling a much-needed gap for affordable, trendy, and utilitarian fashion. In this exclusive interview, Shivani Agarwal, the Co-Founder and CMO of Uptownie, takes us through the brand’s inspiring journey, from its humble beginnings to its remarkable growth, and highlights the invaluable support from Myntra that has propelled their brand to new heights.
“ Uptownie's journey to becoming a viral online fashion brand is one of vision, resilience, and data-led innovation. Myntra has been a key partner in Uptownie’s growth story, helping them and other brands gain recognition for their work in fashion. To explore all of Uptownie's offerings and secure the best deals check out their collection in the ongoing (EORS).
(This article is generated and.
