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Share to Facebook Share to Twitter Share to Linkedin Ryan Steelberg is CEO & President of Veritone . getty Digital asset management (DAM) systems have become an essential tool for media professionals to organize, store and distribute content, including images, videos, documents and other media files. However, recent industry disruptions and trends have significantly challenged legacy DAM processes.

The media and entertainment (M&E) industry has faced unprecedented disruption, including the second-longest writers’ and actors' strike in history in 2023, which significantly impacted content production. Yet, consumption habits for digital media continued to grow, forcing teams to keep up with demand despite reality. Organizations faced similar content challenges during the pandemic.



As a result, teams had to get scrappy and find ways to continue to engage with audiences, and a serious problem started to surface. Legacy DAM systems were not designed to handle the sheer scale and demand that media production and distribution have reached today. According to Gartner, many teams developed their content teams in a decentralized fashion, leading to silos that made it extremely challenging for collaboration.

An overreliance on legacy systems is a key hurdle they face trying to overcome decentralization as organizations mature. ("5 Ways DAMs Help Content Teams Power Modern Marketing," 10 August 2023) Legacy systems often suffer from performance issues, limited search capabilities and m.

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