The Boutique Atelier continues to lead the hairdressing industry, having earned 10 national nominations this award season. Salon owner Richard Phillipart recently travelled to London to the grand finals of the Salon Business Awards, where he and his salon were shortlisted for five awards. At a gala night in Soho with 250 industry icons and peers in attendance, The Boutique Atelier was named as the winner of the 'Ultimate Large Salon' award, the top award of the evening.
This category celebrates salons that lead the industry in marketing, salon design, services, training programmes and business practice, creative output and team development. This is the fifth consecutive year that the Ellesmere Port salon has been shortlisted in the Ultimate Salon award. Richard said: “I first opened The Boutique aged just 22 and had one ideal in mind, to create the type of salon I've always wanted to work in – where the craft of hairdressing is always put first, skills and passion are developed and championed, and clients can be sure they always receive the very best the industry has to offer.
"Seventeen years later it's fantastic that my vision of salon and commitment to my team's career development continues to be recognised and celebrated by the hairdressing community at large with this latest award.” Judges took into consideration many factors when awarding the title of Ultimate Large Salon, such as an innovative and forward thinking business model, strong staff training programme, .
