As the becomes increasingly democratised and is predicted to reach a value of $9.3tn by 2027, the risks of counterfeit goods being traded on online platforms have escalated. is on the frontlines of this battle as one of the world’s most popular e-commerce marketplaces, with 132m buyers in 190 markets and 2bn live items on the platform at any given time (as of the fourth quarter (Q4) of 2023).
The gold standard of business intelligence. The company’s senior director of global policy and regulatory management Mike Carson spoke to about the steps is taking to prevent counterfeits and create a trusted and safe marketplace for buyers and sellers. Authentication technology and investigation eBay’s buyer and seller protection programmes provide a money-back guarantee, shipping label refunds and cover for damaged items.
But Carson explains that these protections are just one layer of the company’s multi-pronged approach to transparency. eBay’s Authenticity Guarantee offers consumers items verified by trained investigators and organisations such as the Gemological Institute of America. Access the most comprehensive Company Profiles on the market, powered by GlobalData.
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