It’s England v Germany this weekend, but the only thing I’m betting on is a hot retro shirt summer. Ok, it was wishful thinking with the weather, but classic football shirts are undoubtedly having a moment. , , and —who fronted Balenciaga’s footie-themed collaboration with Adidas in 2022—have all been sporting classic shirts.
In a recent “ ” carousel on Instagram, Hailey Baldwin Bieber took a typically ‘borrowed from the boys’ approach, blending two seemingly polarising trends - blokecore and (block-corequette? Blokette?) The teammates for Baldwin Bieber’s shamrock green sports jersey, you ask? Frilly knickerbockers, white ankle socks and patent . This isn’t the beauty founder’s first dalliance with a sports jersey, either. To promote the UK launch of her brand , she donned an old school England tee (again, paired with pants), and in an titled “Lately” (though it was actually August last year), she styled an oversized silk sports jersey with matching shorts and heeled mules.
Brands like Balenciaga, Martine Rose, and Off-White have been peddling sports-infused wares for years now, and some of the industry’s most prestigious names, like and , have cast players in their campaigns. Bukayo Saka and Son Heung-min fronted Burberry’s SS24 campaign, and at the time of writing, the heritage British label has just unveiled a new shoot starring Eberechi Eze and Phil Foden. Aries has also launched its third collaboration with Umbro, which turns 100 this yea.
