Tuesday, July 16, 2024 Visit Philadelphia has launched a new marketing campaign in the Atlanta metro area, targeting a fly-market location for the first time in several years. This initiative, dubbed “Come For Philadelphia. Stay for Philly.
”, features a series of innovative out-of-home and digital advertisements active across Atlanta. The campaign showcases the allure of Philadelphia, highlighting its vibrant events and festivals, rich arts and culture, diverse culinary experiences, and pedestrian-friendly spaces. This strategic move aims to attract more visitors from Atlanta to explore the unique offerings of Philadelphia.
“Expanding our advertising into air-travel markets gives us the opportunity to attract travelers from greater distances, encouraging them to book longer overnight stays. These stays typically exceed the duration of visits from those traveling within a drive-market radius,” said Angela Val, president and CEO of Visit Philadelphia. “This strategy aims to boost the number of trips and hotel bookings, while also helping us fulfill our mission of enticing more people to do more, spend more and stay longer in the Greater Philadelphia region.
” Visit Philadelphia utilized insights from media agency USIM and gathered spending data from Tourism Economics concerning Atlanta residents visiting Philadelphia, alongside data from Ipsos on diverse visitor profiles to the city. This strategic move into the Atlanta market is part of Visit Philadelphia’s broade.
