Last summer saw a : Sofia Richie Grainge’s wedding in the South of France boosted quiet luxury, Hailey Bieber cemented tomato (and strawberry) girl summer with beach shots to match her Rhode products, while Margot Robbie drove Barbiecore into the mainstream with her dedication to . The trend cycle accelerated, and trends became even more niche. But in recent weeks, the tides have turned.
Less ‘cores’ are making their way from TikTok feeds to fashion publications, and the fashion crowd is wondering whether the to do is not to trend at all, a question posed by Julia Hobbs for British June issue. Meanwhile, others are writing about summer 2024’s ‘trend’ of leaning into personal style, straddling the industry’s current and current culture’s need to define and name micro-trends. Pinterest is offering up more weird word combos, like ‘tomboy femme’ and ‘Y3K aesthetic’.
Are we gearing up for a summer sans micro-trends? If these aesthetic trends are the result of hyper-online dressing and scrolling, might this summer signal a turning point back to dressing — and marketing — for the physical world we’re living in? aren’t yet on their way out, argues trend forecaster Agus Panzoni, who is also Depop’s trends spokesperson. What is on the decline, is the need to categorise styles into hyper-niche . “We’re moving away from the need to say, ‘These items put together are an aesthetic,’ and moving towards a more fluid state,” Panzoni says.
Instead of.
