t takes a good few minutes to walk from one side of Depop’s London headquarters to the other. The open-plan space, complete with its own bar, is so large that I’m told some staff members use scooters to travel its lengths. As Depop's CEO Kruti Patel Goyal and I tour the floor, we pass by Leather Choker, Low Rise Jeans, and Fishnets.
Not the questionable garments and accessories themselves, but rooms named after fashion trends over the years. I sat down with Patel Goyal in May in her office, named "Boots with the (Faux) Fur." It’s in the Y2K part of the office and takes its name from lyrics to the 2007 hit song by Flo Rida, but Depop, in a nod to its environmentally conscious mission and ethics, has added “faux” to the name.
Depop merchandise is also printed on recycled Fruit of the Loom sweaters, and staff are encouraged to bring unwanted items to a clothes swap rail by the entrance. Since its founding in 2011, secondhand clothing marketplace Depop, one of this year’s , has succeeded in one thing above all else: making circular fashion cool. From preloved mall favorites to vintage and reworked garments, Depop’s inventory has attracted a user base that grew by 17% to around 35 million—predominantly Gen Z and millennial—users in 2023.
While smaller than platforms like Poshmark, Depop has fostered cachet with the most eco-conscious generations. Under Patel Goyal’s leadership, Depop, a subsidiary of Etsy, last year scrapped its 10% selling fees in the U.K.
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