When it comes to netting millions in advertising, it seems no one can brand it like Beckham. Eleven years after the England and Man United legend retired from football, David Beckham is now still scoring as the face of, well, almost everything. It began with a £4million Brylcreem deal back in his floppy-haired days courting girlfriend Posh Spice in 1997 – and ever since his money-making prowess has been as slick as one of his free kicks.
Who can forget his famous Armani underwear billboards? This week, Becks added the high-end headphone makers Bowers and Wilkins to his modelling portfolio His latest big deal this week is a year-long one with high-end headphone makers Bowers and Wilkins, wearing a pair of their £599 bins. Then there’s his Reassuringly Expensive Stella Artois lager ads launched in spring with the financial terms kept under wraps. 'I'm a TV writer and these are the best new films and shows to watch in June' Becks, 49, also pushes suit maker Hugo Boss and air fryer maker Shark-Ninja.
He’s an ambassador for Tudor watches, Tempur mattresses, Unicef, and Nespresso coffee machines, and was brand ambassador for Haig Whisky for more than a decade until last year. This summer’s Euro 2024 is guaranteed to be a money-maker for the former footballer too. Beckham fronts a Walkers crisps advert relating to the tournament with former Arsenal ace Thierry Henry, 46.
He’s also given his name and face to Chinese-owned online retail platform AliExpress, which is a Euro.
