Crossbeats, a local brand known for its wearables and audio accessories, has reached over 700,000 customers since its inception in 2015. The company plans to achieve 100% local manufacturing by 2026 and is expanding into smart wearables, gaming accessories, and smart home solutions. Co-Founder Archit Agarwal discusses these developments and more in this interview.
India's wearable technology and audio accessories market has experienced remarkable growth over the years, and Crossbeats is eager to capitalise on this momentum to further expand the brand. Since its inception in 2015, The brand now serves over 700,000 customers and aims to redefine the industry with a strong focus on innovation, quality, and customer-satisfaction. In an exclusive interview, Archit Agarwal, Co-Founder of Crossbeats, discusses key moments in the brand’s journey, their long-term vision, and upcoming innovations.
From smart wearables to gaming accessories and smart home solutions, Crossbeats, Agarwal says, is dedicated to meeting the evolving needs of modern consumers. The company also commits to achieving 100% local manufacturing by 2026. Here are the excerpts from the interaction You started in 2015 and now you have more than 700,000 customers.
Can you share some pivotal moments that significantly shaped the brand's journey? The journey so far has been incredible with lots of learning and unimaginable milestones. Starting off with just wireless neckbands (earphones) to a larger section of consumer.
